‘We don’t need a gayle’ – dividing the coffee shop boom to the local people

McClassfield has a cheerful red canopy and a new painted cream wood shopfront at the market square.

A new bakery cafe has just been opened, with pouring and citrus rotis -hot cross buns, syrup cakes, vegetables and certainly coffee offered.

Like the cities around the UK, McClassfield has struggled with retailers, leaving the empty store, so there is a discussion around the new arrival.

But Gayle, a brand that began in London over 20 years ago, is controversial. It draws crowds and motivates social media memes, but also attracts fierce criticism.

A recent spate of national media coverage has also asked why some people hate Gayle, focusing on everything that it does with an unusual pastry.

Its arrival is not universally popular here.

“We don’t need another coffee shop.” She is shopping with her friend Nikola Tomlinson, who agrees. “There are many,” says Nikola.

In fact, from a table outside the new GAIL you can easily throw a cinnamon bun and kill both a Kaif Nero and a Costa. Greg is also around the corner.

A community nurse Jane Kent says, so something can be different.

She says, “People will get out on all bakery goods.” “We don’t need much pastry.”

From the heart, however, GAIL’s objections are not about what it sells, but it is not really, that it will increase prices and make the independent cafe out of business.

But on maternity leave, a teacher, Stephanie Lamb is more welcome.

“I don’t know Gayle, so it is not necessarily a series for me,” she says. “I am happy to be something extra in the city.”

She prefers a latte and a crisain and somewhere she can read a book for an hour.

At Gayle prices that will set her back £ 6.50. Yes, it is expensive, she says, but she is still planning to “give it an affair”.

GAIL – A name that is a traditional, single -male, café – attractive old buildings, often empty as bank branches, especially if it is a corner site that means it is more visible to passers -by.

It has 170 outlets which have been clushed mostly in London and Southeast. But this year it is planned to open about 40 more including Eli, Cambrisshire, Bath in April, and Buxon, Derbyshire in May.

The MacClesfield was interested in a new place at the Chowk at the inauguration on Friday.

Even in view of the cost of a living crisis, we are rapidly choosing a coffee as a cure. According to the World Coffee Portal, about two-thirds of people said that they went to a coffee shop more than once a week, spending more than an average of £ 6 per trip.

Therefore, coffee shops are improving the difficult economic environment compared to most businesses. There are now 11,450 branded chain outlets across the UK, which are above 9,800 years ago.

Special chains like Black Sheep Coffee, Coffee#1 and Blanc Street are spring in the centers of the city, while veterans like Costa and Starbucks are opening drives and outlets in retail parks.

Kaif Nero, in different parts of the country, bought several small chains, and maintaining its independent branding to avail local loyalty.

So strong with enthusiasm for coffee is a secret to Gayle’s chief executive Tom Molnar why people object to his series. He is misunderstood.

Mr Molnar – A joint owner with private equity banking – has been working on expanding the brand since joining in 2003, but says it is not just about coffee. Its role as a neighborhood bakery – fresh in -store and baking in the regional bakery hub every day – is important.

He is hoping to roll Gayle in many more neighborhoods, including less prosperous.

“It is not considered posh,” he insists.

But for now they raise very carefully, where the most promising postcode uses an algorithm to help the postcode.

It flags the things such as a local butcher, bookshop, a park, school, church or a market market.

“I like a place that is developed and growing instead of some place that is very established,” they say.

If the algorithm is a vote of faith in the future of that city in homes on a special high road.

But retail experts have warned that the great nature of GAIL’s places means that there is a possibility of increasing prices, prices and fares for existing businesses and inhabitants.

Kate Hardcasal, founder of Insight with Passion, says, “Gayle is moving into a strong local identity areas. And when this happens, there will always be a reaction.”

“It’s not just about opening a bakery, I think it is also about what it represents.

“Some will see it as an indication of investment and revival, while others worry that it is another step behind our high roads, which looks like each other’s carbon copies,” she says.

In flour, water, salt – Gayle’s sour bread, bagel, coffee – a straight rival to sell rolls and sausage rolls – some loyal customers are opposed to the newcomer.

“Gayle is not welcome here,” Karen Pearson says, a businessman who lives just outside the McClassfield. He and his friends are worried that Gayle’s arrival means the city is “up”, when he really “likes it”.

They are not keen on large corporations coming to the city, worried that they can squeeze independent.

But there is no match for a place like fire fighter and local councilor Anthony Harrison, Gayle for a place like flour, water, salt. “This is just a posh grag,” they say.

Graham Solt, a retail advisor to the north of England, says that people may not be in danger as fear.

Local owners can offer more individual touch, respond to local tastes and demands, they say, while chains can be difficult to distract from their given formula.

“I think a lot of independent really specializes in navigating all those things that are thrown at them,” they say.

Despite the difficult times, the number of independent coffee shops has now increased from 11,700 to about 12,400 in the last five years.

Toby Johnstone, the manager of flour, water, salt, is not worried. This can mean more footfalls, and more people are trying his shop.

“We are happy that something else is opening and continues the city center,” he says. “It is good to compete.”