TikTokers offered $5000 to join Facebook and Instagram
Social media giant Meta has offered to pay up to $5,000 (£4,040) to popular creators who join Facebook and Instagram in the United States.
It says those who join “third-party social apps” will get cash based on “an evaluation of your social presence.”
Although it doesn’t name TikTok, the timing suggests Meta is trying to take advantage of the uncertainty surrounding its rival as questions swirl. whether president trump Might find a way to preserve it for US users.
TikTok says it has 170 million users in the US – many of whom depend on it for their livelihood – This means that if the platform disappeared many people would look for an alternative place to post.
Meta states on its website that people accepted into the so-called “Breakthrough Bonus Program” will be paid money during their first 90 days on the app, as long as they post regularly.
Users must post at least 20 Reels on Facebook and 10 Reels on Instagram — the meta version of vertical TikTok videos — during each 30-day period.
It also instructs that these should be original videos, and not those previously shared on other platforms.
But not everyone can join – the cash will only be available to people who are brand new to Facebook or Instagram.
And it appears that the company will decide on a case-by-case basis who is accepted, as people have to apply to be accepted into the program.
It is also offering other perks, such as free membership to its Blue Check verification system.
This isn’t Meta’s first move to go after ByteDance users.
On Sunday, the firm announced Edits, an app similar to ByteDance’s CapCut — a video editing app that went offline the same day the ByteDance ban took effect.
And two days ago, Meta posted a video in which two creators discussed Facebook’s “new affiliate link experience for your shoppable content” — in other words Meta’s attempt to create its own version of the wildly successful TikTok Shop. .
In the new system, Meta users will be able to add prominent affiliate links directly to their videos instead of in the comments – the same way it works on TikTok.
But that’s not all the changes Meta has made – and perhaps the most visually significant change is a direct change to Instagram’s look.
Instead of posts and videos on user profiles being square, they are now rectangular – again, clearly taking inspiration from TikTok.
This led to some backlash from creators who are disappointed that their profiles now look different, and Instagram boss Adam Mosseri said he is aware of the criticisms.
“One of the mistakes I made was not paying enough attention to people,” he said in a post on the threads – a platform that was launched by Meta itself in an attempt to take advantage of the chaos On Twitter, now X.
