Starbucks takes some drinks and employees to bid for us


Starbucks is cutting 1,100 jobs and simplifying its menu in the US as it tries to improve the flag business in its domestic market.
The first items to achieve AX include Royal English Breakfast Latte, White Hot Chocolate and a variety of mixed Fravuchinos.
But Starbucks stated that more offerings would be cut, as its purpose is to reduce its menu in the next year, to reduce waiting time and improve quality and stability.
The company has been wrestling with a continuous decline in sales since last year, which is particularly clarified in the US.
Chief Executive Brian Nicole, who was previously leading the Mexican Food Chain Chipatl, was brought to Starbucks last year to help to turn on the business.
He has said that he wants to see the company returning to his roots as a coffee house.
Starbucks stated that the beverages set for the chopping blocks “could not usually be purchased, complicated to make, or other beverages on our menu”, Starbucks said. Changes are going to be implemented on 4 March.
The company said on Monday, “We are simplifying our menu easily to focus on less, more popular items.”
“This will make way for innovation, will help reduce waiting time, improve quality and stability and to align with our main identity as a coffee company.”
Job cut on Monday focused on corporate “support partner” roles and will not affect jobs or investments at shops, the company said.
The company said it would inform the employees affected by decisions until mid-day on Tuesday. It is also ending “several hundred” open and unfinished positions.
“Our intention is to operate more efficiently, increase accountability, reduce complexity and run better integration,” Mr. Nicole has written in the announcement.
Starbucks employs over 360,000 people and operates or licenses over 40,000 worldwide.
America is its biggest and most important market, but its brand has suffered losses in recent years as customers had complained about long waiting time and high prices, and the company wrestled with Bairisas which the Sangh Was trying
Despite the company’s efforts to remain neutral, the company was also involved in a debate in the Israel-Gaja war, which was facing a debate with both the supporters of Israel and the Palestine-supporter camps.
The company said last month that the transactions in the US stores were at least one year open 8% in the recent quarter, compared to the same period a year ago.
The drive to simplify the menu marks a change from the previous strategies, emphasizing individual drinks.