How will La fire be changed this year in devastation

The leading week for Grammy Awards is usually a star-staded seven days.

It is full of exclusive parties that attract some top talents of music from all over the world – manufacturers, singers, agents and musicians – all for the entertainment industry’s Uprikndra in Los Angeles.

But this year almost everyone exists. Even the subsequent sides of Hallmark Rowdy have been canceled.

There were questions on whether the Gramiz celebrations, “Oscar for Music”, will even run according to the plan on Sunday, when Los Angeles ever recorded their most destructive fire disaster – Blaze that for only 24 days After burning, he was completely completely immersed on Friday.

Thirty -eight people have died And over 16,000 houses and businesses have been destroyed – with the whole Neighborhood now ashMany artists and professionals of the industry are among those who have lost homes, studios and equipment.

In the mated lead-up for the show, the efforts made by the parties usually moved towards the funding efforts. The show -Roners say the ceremony will also look different.

The recording academy, which runs the show, said the show needs more than ever. The trustees say that the evening would be doubled as a charitable incident to raise money and honor both the victims and emergency respondents, who put their lives at risk.

But this will look different from the previous years.

Honoring the victims of the show and showing to strike on the right tone that displays a luxurious los angeles that shows Los Angeles. But concern is that the optics of rich celebrities with a smile on a red carpet can be closed as tone deaf.

Recording Academy CEO Harvey Mason Junior said the show includes a renovation format, scale-back red carpet and a more reflective tone.

He highlighted the economic impact, given that thousands of people rely on the work related to Grammy, especially in the service industry. He implicated the incident as a symbol of flexibility, arguing that the cancellation would not benefit the city or music industry.

Mr. Mason argued in a webcast, “canceling, pushing, moving forward, does not stand us together”. The show must “integrate and come together, respect music, but use the power of music, to provide service and serve to those who need it”.

“I think it can be one of the most important Grammy weeks we made.”

Mr. Mason told The New York Times that he consulted a series of public officials whether he should organize the event – which includes the city’s mayor and California Gavner Gavin Newsom – and is it in an attempt to respond to fire Will interrupt.

“He strongly suggested that we keep moving forward hosting the incident,” he told the outlet. “Everyone said that nothing is good that comes from postponing.”

But there are still concerns that the night will be a bad look for the music industry.

Elene Kazerian, a creative director in the music industry, said, “I don’t really think there should be Grammes.”

“It is very strange for me that there are expensive clothes to celebrities on a red carpet, while people in other parts of the city are suffering and whose livelihood has been destroyed.”

Shourners say that the fire will be a subject that runs throughout the ceremony and the Los Angeles city center stage.

Ben Winston, one of the three executive manufacturers of the show, told The New York Times that the award would be “a character on the night of the night” and the show will pay tribute to the respondents first.

A major purpose of the show will be funding for fire relief efforts.

A few days before the show, another major concert in the city raised millions to rebuild attempts. Firead concertTwo La Arenas were hosted with more than two dozen music acts, raising more than $ 60 million in ticket sales alone.

The Gramis Will run for eight hours and hand over 94 awardsRecognize everything for the best coral performance from the best pop album.

Both Beyonsey and Taylor Swift will be in appearance as they first off in the Album of the Year category after 2010 – which Swift won that year.

Charlie XCX, Sabrina Carpenter, Banson Bug, Shakira, Stevy Wonder, Teddy Swims and Ray – and one I will also performn memorium Tribute to thriller manufacturer Quincy Jones.

This is not the first time a major disruption has affected the biggest night of the music industry.

In 2021, the show was postponed due to Covid-19 and was quite changed to adjust the security protocol. It featured a socially distant format, which included any live audiences and pre-scored performances in an intimate outdoor setting instead of the production of the arena on a large scale.

Artists had to adjust their music in a new way, relying on digital platforms rather than in-tradition Grammy week, which were either canceled or gone online.

“I am not necessarily comparing the Kovid epidemic from here,” what is happening here, “Steven J Horovitz, a senior music writer for the variety, told the BBC.” Kovid lasted for so long and impact has disinterested over years Were. People had to cancel the major release, and everything moved to a digital location. “

He said that the fire is different.

He said, “The industry has reacted in real time. It is not as comprehensive as an epidemic worldwide, so people are a bit more flexible to react properly and help the affected people,” he said.

Artist manager Dani Chavez told the BBC that the fire has impressed many people working in the LA’s music industry.

“I know many musicians who have lost their gear”, Chavez said. “I know stylists who work in music, who lost their houses, who had costumes and WhatsApp. I know the musicians who have been born and raised in La who have lost their home.”

There is also a wave effect in the industry that are not individually affected by fire.

The week before the show helps new musicians and allows them to be broken into the crowded market – getting time on top officials and major record labels.

“Visibility is very important for artists,” Mr. Horovitz told the BBC.

“Say that you are the best new artist named as relatively unknown to the public – to be on these platforms and these parties is really a big form if you are trying to bring your music to the industry. Helping. “

One of the most demanded parties is the incident of Spotify that honors people enrolled for the best new artist of the year. It is half party, half concert, previous nominees are demonstrating their new music, and celebrating celebrities from all parts of the entertainment industry.

After the fire, Spotify selected to cancel this year’s incident.

Spotiff’s global music partnership and audiences, Spotif’s Global Head of Music Partnership and Audience which Hedley wrote in a declaration.

The music industry and the Gramis los are deeply vested in Los Angeles, and although the city is undergoing a disastrous period, it has strengthened the spirit of the community, especially in the music industry.

“Even if people lose everything, they still hope. And I feel that we feed in what we are going to see in the music industry in the future,” said Mr. Horovitz. “People are not going to escape from Los Angeles due to this one thing. It is not going to stop LA from being one of the main hubs for music in the world.”