Chinese fashion giant Shin again enters India. Five years after the ban

Chinese fast fashion app Sheen has resumed in India five years after being banned by Delhi under a deal with Indian firm Reliance Retail.

An officer of Reliance Retail, who did not name, said that the firm has entered a long -term licensing deal with the original company to sell and sell citrus products in India on stage. The group has not yet made an official announcement.

Sheen’s re -entry into the Indian market comes with strict conditions, which involves saving all data within the country, India’s Commerce Minister Piyush Goyal said in December.

In 2020, India banned Shin and dozens of other Chinese apps including Tikokok.

It said that this data was in response to security concerns and followed the spike under tension with China following a conflict between the armies of the two countries in a disputed Himalayan border region.

The app was launched in India on Saturday and has so far been downloaded by more than 10,000 people. It is offering fashionwear for low as Rs 199 ($ ​​2.30; £ 1.90).

Shin is currently distributing only consumers only in cities in Delhi, Mumbai and Bangalore, but will soon offer services across India, according to a notification on the app.

In the last decade, Shin has moved from a small known brand among older shopkeepers, one of the largest fashion retailers globally. Today, it ships customers in 150 countries around the world.

Prior to the ban, it became a big hit in India as it gave people a variety of options to buy trendy designs at a cheaper price. The ban initially left a vacuum in the Indian market which was later filled by several local players.

Experts say that with Shin India, Reliance Retail – under the ownership of Indian billionaire Mukesh Ambani – is diversifying its current strategy of selling international brands through its lead Ajio online retailer.

The revival comes with strict circumstances that give Reliance Retail full control over their operations and data, while Shin would be a technical partner, Goyal told the Indian Parliament in December.

He said that all customers and applications data will be stored in India and Shin will not have any access rights.

Goyal also clarified that the app was banned in India, not “sale of Shin-branded products”.

Sheen will help India as a “supply source for its global operation” and help in Reliance Retail to train “Network Manufacturing” and Indian Approximately, as it aims to promote the export of textile and clothing from India Is, the officer said.

Sheen’s return under the deal with Reliance Retail is a rare exception to India’s ban on more than 200 Chinese apps in the last five years.

At that time, Indian officials stated that the ban followed several complaints against apps for “stealing and disseminating users’ data in a unauthorized manner”.

Battleground (PUBG) of Bytedance’s Tiktok and Popular Combat and Survival Game Playernown was also banned.

However, PUBG was later launched and launched to the Indian market under the name Battleground Mobile India (BGMI), which has been organized by Crafton India.

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