‘It’s bragging rights without selfies’ – Spotify Wrapped and the rise of its imitators

‘It’s bragging rights without selfies’ – Spotify Wrapped and the rise of its imitators

getty images Sabrina Carpenter’s “Espresso” was Spotify’s most streamed song in 2024 Throughout December, Instagram feeds are filled with pictures of Christmas trees, photos of festive work parties, and screenshots of people’s most-listened-to songs of the year. That’s because since 2016, at the end of every year, Spotify releases Wrapped. The campaign aggregates what users…

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