‘I have spent more than £ 3,000 on jelikats’

Amanda Hope asked to think how much she spent on her collection of jelikat soft toys, but assumes that it is more than £ 3,000.

Surrey’s 36 -year -old software expert said, “They are just very cute and kadli.” “A lot about their happy little faces is unmistakable!”

Amanda is one of the increasing number of adults buying toys for herself.

And it is not just jelikats, it is also the choice of Lego plastic bricks and Sunny Angels Dolls, which people who fill the Tikkok feed post videos of their latest purchases.

One of the five toys and sports now, according to now, is purchased for yourself more than -18 TeaOY industry research group circle,

Research found that purchasing collections had positive mental health benefits that helped adults to deal with upheaval.

From eggs with faces to a smiley coffee cup, Jelikat Craze has a major impact on the toy industry and a ticking tendency has put a small doll into high demand for Sunny Angels.

These toys are not necessarily cheap. The price of jelikats is more than more than £ 1100, while the Lego gift sets for adults can spend as much as £ 730.

So why are you spending their disposable income on so many adult toys?

“Sunny Angel and Jelikat’s popularity shows growing kidal trends,” says Susanah Streater, the head of money and markets at Hargrevs Lansdowne, “Haragrevs Lansdowne heads of money and markets who have covered the retail sector for many years.

“Although a total of 0.6% decline in toy sales globally saw a decline in 2024, collectable toys saw record sales.”

Sunny Angels are sold in blind boxes so that customers never know what they will get and therefore can buy more.

Ms. Streater thinks that “desire to be part of a Phantom Universe” requires sales and apathy “between stress of adulthood”.

The 23 -year -old Elle Lynn estimates that he has spent £ 2,300 on his jelikat collection and £ 500 to collect Lego.

She thinks that the construction aspect of Lego can help adults to close with their busy lives.

“I find it quite medical to build. It helps me to switch me from a busy high-tin day,” Elle says, which works as a project co-ordinator.

“And it’s fun for some of your favorite characters.”

Elle says that if he was not for cost, it would probably be more Lego.

“They come at a large price for some large Lego sets, so they are not easily attainable,” she says.

Along with selling toys, jelikats have started pouring on the pop-up “experience”. Currently in London’s selfies you can buy exclusive fish and chips soft toys, which you were sold by an assistant to put salt and vinegar on your selected tedis.

Amanda visited the pop-up twice, once for herself and once to get a current for a friend.

Millions of scenes in videos of such experiences are online, compulsorily advertising with fans – This also applies to Sunny Angel Anboxing trend.

Melissa Symonds, executive director of toy in analysts Circaana, feels that social media toy is playing a big role in advertising and sales.

“Millions of people are watching social media,” she says.

“They are re -searching for the old favorite and even the brands that are involved in the current trends, they are starting to run the footfall through awareness on social media.”

Twenty -two -year -old Jessica often buys jelikats and has created a collection of over 1,000 pounds, which she posts on Tikkok.

“I consider myself to be something else through one or two more months,” says Ipswich’s sales assistant.

“When I had a bad day and I know that a jelikat is on my way, I am eager to see it in real life and add it to my overflow shelf.”

She compares soft toys for Tye Beni infants, one of the largest toy trends of the 1990s.

“I think it is fun to gather and display both.”

Both jelikats and Sunny Angels often sell quickly with retailers.

“This in turn raises prices that can be charged in private reconsideration,” Susanna Streater.

This is something when Jessica experienced when she wanted to buy Peach Jelikat that went viral last year, but it did not get anywhere in stock.

She paid double the price for this on the vinted, and thinks that you should not be allowed to use the toys online again for sky-high prices.

According to Melissa Symonds from Carkana, the kidalt trend is not showing any signal of slowing down.

While she thinks that Jelikat “stands out for management of”, “to hit that sweet place to achieve stored at all ages, but is also appealing to adults on more premium pricing, she says that she says that she says that There are other brands that are shocking on its heel.

He indicates Tie, Arora and Posh claws to look for upcoming luxurious toys.