Jaguar Land Rover bets on special paint services $ 80 million
Britain’s largest luxury car manufacturer, Jaguar Land Rover (JLR) says it will invest £ 65M ($ 81m) in a plan to expand its special paint services in response to the growing demand of rich customers.
The scheme involves opening new paint facilities in Castle Bromwich, UK and Nitra, Slovakia.
The company, which is owned by the Tata Group of India, says that it is expected to double its special paint operation, in which the customers will join the color of their special range rover SV model with their private jets or boats Help involves.
It is as follows Equal step by Rolls-RoyceWhich announced earlier this month that it is investing £ 300m to create a more high-unulgent version of his cars for super-rich customers.
Jamal Hamididi, director of the Special Vehicle Operations at JLR, said, “Range rover customers are fast prepared with more specific Bespoke and high palette paint.”
“We can meet our range rover customers and … increase in demand for customers of our other brands by increasing our capacity.”
The company says that this scheme will help reduce the waste of paint along with cutting energy and water use.
Earlier this month, Rolls-Royce stated that it is expanding its Goodwood factory and global headquarters to meet the growing demand of special models.
Rolls-Royce said that the plan will also create a manufacturing facility for changes in the all-battery electric vehicle in the future of the market “.
Last month, Jaguar unveiled a controversial new electric concept car,
Some people on social media said that the new type 00 car was “exciting” and “absolutely stunning”, while others called it “rubbish” and asked Jaguar designers to “return to the drawing board”.
However, the car manufacturer suggested that the response was exactly the same as he wanted as he was trying to reset the brand and revive the dull sales.
